Developing a new recipe for news coverage
Continuing to gain momentum since its launch, the MHP/Team SI public relations firm proactively created fresh ideas and opportunities for earned media about the Arkansas Food Hall of Fame program, a program of Arkansas Heritage.
One such new opportunity was to create a media event around the announcement of the program’s finalists in four categories:
- Proprietor of the Year
- Food-Themed Event
- Gone But Not Forgotten
- Arkansas Food Hall of Fame
Finalists had previously been announced through direct mail, social media posts and news releases. An event would provide more opportunity for visuals and engagement.