MHP/Team SI used research regarding litter prevalence issues to create a TraDigital™ omnichannel marketing approach for Keep Arkansas Beautiful that educated and engaged audiences, particularly in community-wide litter-pickup events. We devised an integrated communications plan to increase the number of events and volunteers, along with other key performance indicators (KPIs), for KAB’s two annual litter campaigns.
Our client partner, the University of Arkansas System Criminal Justice Institute, joined a multi-agency, multi-partner, grant-funded effort to begin reducing opioid deaths.
MHP/Team SI created a TraDigital™ omnichannel marketing plan that helped CJI focus on increasing health literacy, addressing prescription drug- and opioid-misuse disorders, and promoting the importance of calling 911 in the event of an overdose with the “Don’t Run. Call 911” campaign.
The MHP/Team SI public relations firm proactively created fresh ideas and opportunities for earned media about the Arkansas Food Hall of Fame, a program of Arkansas Heritage, including an annual media event around the announcement of the program’s finalists. The event continues to gain momentum each year.