Marketing Insights
MHP Team SI group photo
Marketing Insights

Nielsen OOH TV Viewing Integration into National TV – Let’s Not

By Patrick Pipkin, Media Director Earlier this month, Nielsen announced that it would continue to move forward with the integration of out-of-home (OOH) TV viewing into existing national TV measurement. In fact, earlier the same week, Nielsen had announced plans to temporarily forego combining these two data streams over concerns about wide variances in viewing […]