Banking Marketing Insights

Reaching Young Professionals with Your Financial Marketing

Marketing Data Assets for Banking

You will not find another data-driven marketing firm like MHP/Team SI that understands your audience or that knows how to specifically target them with absolute precision.

We use data and the digital paths of your current and potential consumers to inform every marketing decision we make.

Doppio® is how we know who to target. Doppio® is our own proprietary system that pairs the most sophisticated, aggregated and automated data analytics platform available with insights and instincts of our certified professional staff to optimize campaign effectiveness. Our data analysts know how to convert visitors into leads and customers.

Banks want to reach young professionals from an early age to grow their trust, to grow loans and deposits, to grow their business with your solutions.

Guess what? MHP/Team SI knew you would want to reach these people, and we can with Doppio®.

Do you want to capture someone who is a young “Mark Zuckerburg” who is going to be a rising star? Are you expecting to catch them with a broad message on TV, direct mail or billboards? Be honest.

It is time to capture these people who are shaping our future. They live and breathe on their smartphones.

Doppio® can target them not only on their smartphones, but everywhere else while also excluding their neighbors. Mark Zuckerberg lived in a dorm and then a small apartment. If Mark lived in Apartment A and a “normal 21-year-old” lived in Apartment B, we don’t care about Apartment B. Our energy should be concentrated on Apartment A. And it can be, through Doppio®.

It is time to embrace data-driven marketing. It is time to look at how specific your messages can be to an individual’s needs.

See what else MHP/Team SI can do for your banking and financial institution by clicking the button below to visit our banking page.

Author

Kristen Wilson