Banking Marketing Insights

Reaching More Depositors through Data-Driven Financial Marketing

Marketing Data Assets for Banking

You will not find another data-driven marketing firm like MHP/Team SI that understands your audience or that knows how to specifically target them with absolute precision.

We use data and the digital paths of your current and potential consumers to inform every marketing decision we make.

Doppio® is how we know who to target. Doppio® is our own proprietary system that pairs the most sophisticated, aggregated and automated data analytics platform available with insights and instincts of our certified professional staff to optimize campaign effectiveness. Our data analysts know how to convert visitors into leads and customers.

What if your boss came to you and said, “We need more deposits,” and then walked away. Would you know how to attack the problem? If not, Doppio® already has the answer.

Imagine targeting Tier 1 down to Tier 3 of individuals who have the highest deposit levels versus concentrating on a broad message that begs for people to switch to you!

Now, running a display campaign and a 30-second commercial is not going to convert depositors to you. You must tell them the “WHY” — why they should do business with you.

According to eMarketer, a study on niche targeting found that 61% of people trust the advertising they see, an 11% jump from March 2014. In addition, 72% of respondents also said the ads are “honest,” a 16% increase over the past two years.

Think about delivering a long-format video via Doppio® that explains the WHY. Or delivering a Facebook Instant Article in their news feed explaining the WHY.

We must have a conversation with these folks before we can expect them to
just switch banks. It is much more complicated than it was 10 years ago.

But the people who get it — the people who utilize Doppio® and understand that we can be the trusted source — those people are going to gain the highest depositors.

It is time to embrace data-driven marketing. It is time to look at how specific your messages can be to an individual’s needs.

See what else MHP/Team SI can do for your banking and financial institution by clicking the button below to visit our banking page.

Author

Kristen Wilson