MHP/Team SI has announced that Julie C. Robbins has been promoted to senior director of planning. In her new role, Robbins will utilize her expertise to further innovate and expand offerings of client-service-related operations at the agency.
Previously the director of client services, Robbins manages clients’ budgets and account teams, initiates research and discovery, facilitates strategic planning, crafts actionable marketing plans and oversees the implementation of marketing tactics for client projects.
“Julie’s expertise in strategy and client service has brought so much value to our agency over the years,” said Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI. “Not only does she do great work for our clients, but she is also an outstanding and meticulous account planner and we are excited to have her talents in this new role.”
As senior director of planning, Robbins will continue to manage and oversee client accounts while also leading the agency’s MAPS™ strategic planning product. Working with a wider range of clients and their account executives, Robbins enables the client and agency teams to collaborate and develop long-range planning for integrated TraDigital™ marketing communications. As a member of the management team, Robbins’ responsibilities also include agency budgeting and managing new business and client onboarding.
“Julie provides our clients with excellent planning and service that translates into award-winning campaigns while also being a great leader on our client service team,” said Lannie Byrd, chief operating officer at MHP/Team SI. “We value her expertise and leadership.”
Prior to joining MHP/Team SI in 2003, Robbins managed a digital pre-press department at Master Printing Co. in Jonesboro, edited the McGehee-Dermott Times News weekly newspaper, and was the director of communications and development at Arkansas Advocates for Children & Families.
Robbins holds a Bachelor of Science degree in journalism from Arkansas State University in Jonesboro. She’s a graduate of the City of Little Rock’s Healing Racism Institute, Just Communities of Arkansas’s Ourtown Institute for Inclusive Leadership, Keep America Beautiful’s Executive Director Training Program and Little Rock Regional Chamber of Commerce’s Leadership Greater Little Rock (Class XXVIII), and is a 1924 Sustaining Life member of the A-State Alumni Association. She has also volunteered her talents to several organizations focused on the arts, children’s services, urban forestry, Alzheimer’s disease, and diversity and inclusion.