Events serve a variety of important purposes for organizations, both businesses and nonprofits alike, such as fundraising, company culture, networking or new business leads. Due to the COVID-19 pandemic, we’ve been introduced to social distancing and the world of online-only events. Our team has mapped out the best practices for taking your events virtual during […]
In this series, Emma Willis, a senior marketing strategist at Mangan Holcomb Partners and Team SI in Arkansas, is diving into the messages 529 programs SHOULD be sharing with their 529 followers as they prepare their children for college, which is going to look different during the pandemic. During this time, it’s important to stay […]
By Patrick Pipkin, Media Director Earlier this month, Nielsen announced that it would continue to move forward with the integration of out-of-home (OOH) TV viewing into existing national TV measurement. In fact, earlier the same week, Nielsen had announced plans to temporarily forego combining these two data streams over concerns about wide variances in viewing […]
TraDigital™ omnichannel marketing from MHP/Team SI is the holistic marketing and brand experience for your audiences.
Marketers and agency strategists need a team of vertical experts representing all the key disciplines to complement their own expertise and experience to develop a TraDigital™ omnichannel plan that tests, then leverages every appropriate tool in the toolbox to achieve marketing objectives.
MHP/Team SI has ingrained TraDigital™ tactics in all facets of our organization, including in our training and recruiting efforts. We work to offer a TraDigital™ environment where our employees grow their skills in both traditional and digital marketing. Not only does this lead to well-rounded employees, but it means our employees are able to implement well-rounded campaigns for our clients.
Written by Bobby Ampezzan Our parents recall the days when a newspaper ad for home appliance repairs or a TV spot for grocery store discounts heavily influenced their consumer choices. TV and print gatekeepers conferred confidence. Word of mouth was deeply persuasive, too. Today, the internet is a channel with far less exclusivity, but one […]
Friday, March 13, 2020, was the last day the majority of our staff was physically together. Since then – like the rest of the world – we have been figuring out how to get our work done somewhere other than an office setting. Fortunately, we’re professional problem solvers. With several years’ worth of experience of […]