Marketing Insights
MHP Team SI group photo
Marketing Insights

Nielsen OOH TV Viewing Integration into National TV – Let’s Not

By Patrick Pipkin, Media Director Earlier this month, Nielsen announced that it would continue to move forward with the integration of out-of-home (OOH) TV viewing into existing national TV measurement. In fact, earlier the same week, Nielsen had announced plans to temporarily forego combining these two data streams over concerns about wide variances in viewing […]

Marketing Insights TraDigital™
TraDigital™ Human Resources
Marketing Insights TraDigital™

Hiring and training TraDigital™-minded employees

MHP/Team SI has ingrained TraDigital™ tactics in all facets of our organization, including in our training and recruiting efforts. We work to offer a TraDigital™ environment where our employees grow their skills in both traditional and digital marketing. Not only does this lead to well-rounded employees, but it means our employees are able to implement well-rounded campaigns for our clients.