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Category: Marketing Insights

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Banking Marketing Insights
cross-device-tracking-in-the-financial-customer-journey
Banking Marketing Insights
Kristen Wilson April 13, 2021

How cross-device tracking follows the customer’s journey in financial marketing

MHP/Team SI helps financial institutions follow their consumers’ journey through cross-device tracking. Learn how this tool enhances marketing campaigns here.

Banking Marketing Insights
home-buyer-trends-financial-marketing
Banking Marketing Insights
Tim Whitley April 2, 2021

Using Data to Implement Effective Marketing Strategies for Your Bank

The customer journey for home loans in 2020 showed unexpected results. See what we found and learn how your bank can target in-market customers.

Banking Marketing Insights
Banking Marketing Insights
MHPTeamSI April 1, 2021

How Cross-domain Tracking Can Enhance Your Financial Marketing Campaign

If your website has multiple domains that users are navigating through, cross domain tracking is key. Learn more on how it can enhance your marketing campaign.

Marketing Insights TraDigital™
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights TraDigital™
Kristen Wilson March 16, 2021

February 2021 Marketing Performance Report

MHP/Team SI created 34,849 digital advertisements in February that resulted in hundreds of thousands of online leads for our clients.

DE&I Marketing Insights
Diversity in Advertising
DE&I Marketing Insights
MHPTeamSI March 9, 2021

The Role of Diversity in Marketing Strategy and Success

Diversity should be considered an everyday part of all marketing efforts. Increasing the diversity in marketing for your business means taking a more user-centric approach to your creative work, including your advertising.

Marketing Insights TraDigital™
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights TraDigital™
Kristen Wilson February 15, 2021

January 2021 Performance Report

In January 2021, our TraDigital™ Dashboard recorded the following data points delivered to our clients for 30,418 digital ads.

Marketing Insights
PR and the Big Game MHP/Team SI
Marketing Insights
MHPTeamSI February 8, 2021

Super Bowl of Advertising

We asked Chip Culpepper, partner at the MHP/Team SI Family of Companies and creative leader, what he thought about the ads and messages shown during Super Bowl LV. Read below to get his play-by-play of which brands won the night.

Marketing Insights TraDigital™
PR and the Big Game MHP/Team SI
Marketing Insights TraDigital™
Kristen Nicholson February 4, 2021

Why Skipping Out on Super Bowl LV is a Total PR Move

Brands that have decided to sit out of the big game are making a PR decision that has garnered significant positive earned media coverage. For some brands, sitting out of the most-watched live sporting event comes down to dollars and sense.

Marketing Insights
MHP Team SI group photo
Marketing Insights
MHPTeamSI February 2, 2021

Your Data Trail and Where It Leads

The issue of data privacy is becoming more and more critical in the marketing industry. COO Lannie Byrd speaks with local media about the data trail consumers leave behind and how to follow it.

Marketing Insights
Data Privacy Matters
Marketing Insights
Kristen Wilson January 28, 2021

Why Data Privacy Matters for Consumers and Advertisers

With the increased push for data privacy, there’s a big change coming to the marketing industry: the removal of internet cookies. But that is not necessarily a bad thing.

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