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Category: Marketing Insights

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Marketing Insights TraDigital™
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights TraDigital™
Kristen Wilson February 15, 2021

January 2021 Performance Report

In January 2021, our TraDigital™ Dashboard recorded the following data points delivered to our clients for 30,418 digital ads.

Marketing Insights
PR and the Big Game MHP/Team SI
Marketing Insights
MHPTeamSI February 8, 2021

Super Bowl of Advertising

We asked Chip Culpepper, partner at the MHP/Team SI Family of Companies and creative leader, what he thought about the ads and messages shown during Super Bowl LV. Read below to get his play-by-play of which brands won the night.

Marketing Insights TraDigital™
PR and the Big Game MHP/Team SI
Marketing Insights TraDigital™
Kristen Nicholson February 4, 2021

Why Skipping Out on Super Bowl LV is a Total PR Move

Brands that have decided to sit out of the big game are making a PR decision that has garnered significant positive earned media coverage. For some brands, sitting out of the most-watched live sporting event comes down to dollars and sense.

Marketing Insights
MHP Team SI group photo
Marketing Insights
MHPTeamSI February 2, 2021

Your Data Trail and Where It Leads

The issue of data privacy is becoming more and more critical in the marketing industry. COO Lannie Byrd speaks with local media about the data trail consumers leave behind and how to follow it.

Marketing Insights
Data Privacy Matters
Marketing Insights
Kristen Wilson January 28, 2021

Why Data Privacy Matters for Consumers and Advertisers

With the increased push for data privacy, there’s a big change coming to the marketing industry: the removal of internet cookies. But that is not necessarily a bad thing.

Marketing Insights TraDigital™
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights TraDigital™
Kristen Wilson January 6, 2021

2020 Performance Report

In 2020, we created 152,739 digital marketing ads for our clients. See how far they went on Connected TV, social media, Google My Business and other digital marketing platforms!

Marketing Insights
Google Core Algorithm Update Impact on Businesses
Marketing Insights
Kristen Wilson December 18, 2020

What to Expect with Google’s Latest Core Algorithm Update

Google’s core algorithm update in December could impact a business’s website. MHP/Team SI’s director of analytics explains the core algorithm update and Google’s focus on the expertise, authority and trustworthiness of a website’s content.

Marketing Insights
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights
Kristen Wilson December 10, 2020

November 2020 Performance Report

MHP/Team SI created 35,699 data-driven digital ads for our clients. This included Connected TV ads that pushed our clients’ messages to a direct television audience.

Marketing Insights TraDigital™
Interactive Creative for TraDigital™ Marketing Campaigns
Marketing Insights TraDigital™
MHPTeamSI December 2, 2020

TraDigital™ Design Builds Brand Loyalty Through Consistent Creative

Visibility, consistency and effort made are players to a successful TraDigital™ marketing campaign and, if executed well, these elements ensure a sense of security with your audience and customers.

Marketing Insights
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights
Kristen Wilson November 17, 2020

October 2020 Performance Report

In October 2020, MHP/Team SI created 44,370 digital ads for our clients that resulted in 118,683,158 targeted online impressions and more than 150k generated leads.

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