In January 2021, our TraDigital™ Dashboard recorded the following data points delivered to our clients for 30,418 digital ads.
We asked Chip Culpepper, partner at the MHP/Team SI Family of Companies and creative leader, what he thought about the ads and messages shown during Super Bowl LV. Read below to get his play-by-play of which brands won the night.
Brands that have decided to sit out of the big game are making a PR decision that has garnered significant positive earned media coverage. For some brands, sitting out of the most-watched live sporting event comes down to dollars and sense.
The issue of data privacy is becoming more and more critical in the marketing industry. COO Lannie Byrd speaks with local media about the data trail consumers leave behind and how to follow it.
With the increased push for data privacy, there’s a big change coming to the marketing industry: the removal of internet cookies. But that is not necessarily a bad thing.
In 2020, we created 152,739 digital marketing ads for our clients. See how far they went on Connected TV, social media, Google My Business and other digital marketing platforms!
Google’s core algorithm update in December could impact a business’s website. MHP/Team SI’s director of analytics explains the core algorithm update and Google’s focus on the expertise, authority and trustworthiness of a website’s content.
MHP/Team SI created 35,699 data-driven digital ads for our clients. This included Connected TV ads that pushed our clients’ messages to a direct television audience.
Visibility, consistency and effort made are players to a successful TraDigital™ marketing campaign and, if executed well, these elements ensure a sense of security with your audience and customers.
In October 2020, MHP/Team SI created 44,370 digital ads for our clients that resulted in 118,683,158 targeted online impressions and more than 150k generated leads.