DE&I DE&I In Marketing Marketing Insights
18% of the US Population is Hispanic. MHP/Team SI created an infographic to help you understand how to reach the Hispanic market.
DE&I DE&I In Marketing Marketing Insights

Hispanic Heritage Month – Marketing to Hispanic Audiences [Infographic]

This Hispanic Heritage Month, we’ve gathered some data showing you where this audience searches and engages with content. There’s never a one-size-fits-all strategy for content distribution, so take the time, first, to understand where your specific audience is spending its time online and, next, to ensure your content is transcreated to provide relevant messaging and overall end-to-end-experience.

Marketing Insights TraDigital™
Marketing Insights TraDigital™

Ask the Experts: Android Will Eliminate Cross-Device Tracking in 2022

Andrew Levenson, director of growth at MHP/Team SI discusses the latest data privacy update that may impact your advertising. Google has announced that Google Play will follow Apple’s privacy measures and will be changing how they handle the unique device identifier that allows markets to track users between apps. As you may know, in late […]

Marketing Insights TraDigital™
TraDigital™ Experts at MHP/Team SI get together to answer your FAQs about the Google Core Web Vitals updates.
Marketing Insights TraDigital™

Ask the Experts: Google Core Web Vitals Frequently Asked Questions

The TraDigital™ Experts at MHP/Team SI discuss Google Core Web Vitals, answer your FAQs, and talk about how we are testing our clients’ sites. Whitney Burgess, Vice President of Marketing & Strategy, sat down with Director of Analytics John Morgan and Director of WordPress Development Steve Coplan, some of our TraDigital™ experts at MHP/Team SI, […]

Marketing Insights TraDigital™
MHP/Team SI discusses the latest Google Core Web Vitals updates.
Marketing Insights TraDigital™

UPDATE Google Announces Delays In Major Update to Search Algorithm

John Morgan, Director of Analytics at MHP/Team SI discusses the latest Google Algorithm and how it may impact your SEO performance. You may be aware that Google announced in November 2020 that they were making a “page experience update” to their algorithm to take place in May of this year. According to Google’s Development blogs, “the […]