Brands that have decided to sit out of the big game are making a PR decision that has garnered significant positive earned media coverage. For some brands, sitting out of the most-watched live sporting event comes down to dollars and sense.
With the increased push for data privacy, there’s a big change coming to the marketing industry: the removal of internet cookies. But that is not necessarily a bad thing.
Google’s core algorithm update in December could impact a business’s website. MHP/Team SI’s director of analytics explains the core algorithm update and Google’s focus on the expertise, authority and trustworthiness of a website’s content.
Visibility, consistency and effort made are players to a successful TraDigital™ marketing campaign and, if executed well, these elements ensure a sense of security with your audience and customers.