The TraDigital™ Experts at MHP/Team SI discuss Google Core Web Vitals, answer your FAQs, and talk about how we are testing our clients’ sites. Whitney Burgess, Vice President of Marketing & Strategy, sat down with Director of Analytics John Morgan and Director of WordPress Development Steve Coplan, some of our TraDigital™ experts at MHP/Team SI, […]
Lannie Byrd, Chief Operating Officer at MHP/Team SI discusses the latest Apple iOS 14 update and its impact on advertisers. Apple rolled out its newest operating system, which includes the tech giant’s biggest privacy update ever. The update will require Apple users to opt-in for web and app activity tracking. That includes apps, like Chrome, […]
John Morgan, Director of Analytics at MHP/Team SI discusses the latest Google Algorithm and how it may impact your SEO performance. You may be aware that Google announced in November 2020 that they were making a “page experience update” to their algorithm to take place in May of this year. According to Google’s Development blogs, “the […]
MHP/Team SI helps financial institutions follow their consumers’ journey through cross-device tracking. Learn how this tool enhances marketing campaigns here.
The customer journey for home loans in 2020 showed unexpected results. See what we found and learn how your bank can target in-market customers.
If your website has multiple domains that users are navigating through, cross domain tracking is key. Learn more on how it can enhance your marketing campaign.
MHP/Team SI created 34,849 digital advertisements in February that resulted in hundreds of thousands of online leads for our clients.
Diversity should be considered an everyday part of all marketing efforts. Increasing the diversity in marketing for your business means taking a more user-centric approach to your creative work, including your advertising.
In January 2021, our TraDigital™ Dashboard recorded the following data points delivered to our clients for 30,418 digital ads.
We asked Chip Culpepper, partner at the MHP/Team SI Family of Companies and creative leader, what he thought about the ads and messages shown during Super Bowl LV. Read below to get his play-by-play of which brands won the night.