MHP/Team SI helps financial institutions follow their consumers’ journey through cross-device tracking. Learn how this tool enhances marketing campaigns here.
The customer journey for home loans in 2020 showed unexpected results. See what we found and learn how your bank can target in-market customers.
If your website has multiple domains that users are navigating through, cross domain tracking is key. Learn more on how it can enhance your marketing campaign.
MHP/Team SI created 34,849 digital advertisements in February that resulted in hundreds of thousands of online leads for our clients.
Diversity should be considered an everyday part of all marketing efforts. Increasing the diversity in marketing for your business means taking a more user-centric approach to your creative work, including your advertising.
In January 2021, our TraDigital™ Dashboard recorded the following data points delivered to our clients for 30,418 digital ads.
We asked Chip Culpepper, partner at the MHP/Team SI Family of Companies and creative leader, what he thought about the ads and messages shown during Super Bowl LV. Read below to get his play-by-play of which brands won the night.
Brands that have decided to sit out of the big game are making a PR decision that has garnered significant positive earned media coverage. For some brands, sitting out of the most-watched live sporting event comes down to dollars and sense.
The issue of data privacy is becoming more and more critical in the marketing industry. COO Lannie Byrd speaks with local media about the data trail consumers leave behind and how to follow it.
With the increased push for data privacy, there’s a big change coming to the marketing industry: the removal of internet cookies. But that is not necessarily a bad thing.