Lannie Byrd, chief operating officer at MHP/Team SI, discusses the latest news from Google announcing the delay of removing third-party cookie tracking. We keep bringing you updates on the latest on what’s going on with marketing, and specifically, we’ve had a lot of conversations about user identity and third-party cookies, and Google and Apple and […]
MHP/Team SI received three Silver Anvils and an Award of Excellence at the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, the most prestigious PR award at the national level. On June 10, public relations professionals from across the nation gathered virtually to celebrate PRSA’s annual award ceremony to recognize innovative and strategic […]
Andrew Levenson, directory of growth at MHP/Team SI discusses that latest data privacy update that may impact your advertising. Google has announced that Google Play will follow Apple’s privacy measures and will be changing how they handle the unique device identifier that allows markets to track users between apps. As you may know, in late […]
Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI, has been selected as an honoree in the Leader category of the Ragan’s Top Women in Communications Awards, Class of 2021. With this distinction, she joins a global list of women who are advancing the public relations industry, inspiring their coworkers and peers and mentoring future generations of communications leaders.
MHP/Team SI has announced that Julie C. Robbins has been promoted to senior director of planning. In her new role, Robbins will utilize her expertise to further innovate and expand offerings of client-service-related operations at the agency.
MHP/Team SI helps financial institutions follow their consumers’ journey through cross-device tracking. Learn how this tool enhances marketing campaigns here.
If your website has multiple domains that users are navigating through, cross domain tracking is key. Learn more on how it can enhance your marketing campaign.
Diversity should be considered an everyday part of all marketing efforts. Increasing the diversity in marketing for your business means taking a more user-centric approach to your creative work, including your advertising.