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Author: Kristen Wilson

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Banking Marketing Insights
cross-device-tracking-in-the-financial-customer-journey
Banking Marketing Insights
Kristen Wilson April 13, 2021

How cross-device tracking follows the customer’s journey in financial marketing

MHP/Team SI helps financial institutions follow their consumers’ journey through cross-device tracking. Learn how this tool enhances marketing campaigns here.

Marketing Insights TraDigital™
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights TraDigital™
Kristen Wilson March 16, 2021

February 2021 Marketing Performance Report

MHP/Team SI created 34,849 digital advertisements in February that resulted in hundreds of thousands of online leads for our clients.

Marketing Insights TraDigital™
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights TraDigital™
Kristen Wilson February 15, 2021

January 2021 Performance Report

In January 2021, our TraDigital™ Dashboard recorded the following data points delivered to our clients for 30,418 digital ads.

Marketing Insights
Data Privacy Matters
Marketing Insights
Kristen Wilson January 28, 2021

Why Data Privacy Matters for Consumers and Advertisers

With the increased push for data privacy, there’s a big change coming to the marketing industry: the removal of internet cookies. But that is not necessarily a bad thing.

Marketing Insights TraDigital™
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights TraDigital™
Kristen Wilson January 6, 2021

2020 Performance Report

In 2020, we created 152,739 digital marketing ads for our clients. See how far they went on Connected TV, social media, Google My Business and other digital marketing platforms!

Marketing Insights
Google Core Algorithm Update Impact on Businesses
Marketing Insights
Kristen Wilson December 18, 2020

What to Expect with Google’s Latest Core Algorithm Update

Google’s core algorithm update in December could impact a business’s website. MHP/Team SI’s director of analytics explains the core algorithm update and Google’s focus on the expertise, authority and trustworthiness of a website’s content.

Awards Press Releases
Team SI welcomed to Inner City 100 Hall of Fame
Awards Press Releases
Kristen Wilson December 14, 2020

Team SI Earns Status in Inner City 100’s Hall of Fame, Marking Continued Growth for Family of Companies

Little Rock’s Team SI has earned status in the Inner City 100’s Hall of Fame as it was recently named to the 2020 Inner City 100 List (IC100) for the fifth consecutive year.

Marketing Insights
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights
Kristen Wilson December 10, 2020

November 2020 Performance Report

MHP/Team SI created 35,699 data-driven digital ads for our clients. This included Connected TV ads that pushed our clients’ messages to a direct television audience.

Marketing Insights
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights
Kristen Wilson November 17, 2020

October 2020 Performance Report

In October 2020, MHP/Team SI created 44,370 digital ads for our clients that resulted in 118,683,158 targeted online impressions and more than 150k generated leads.

Marketing Insights
Client Campaign Accomplishments through TraDigital™ Marketing
Marketing Insights
Kristen Wilson October 16, 2020

September 2020 Performance Report

Data is the currency of the internet. At MHP/Team SI, we follow data because it can tell us where your marketing campaigns are working and where we need to make changes. By practicing data-driven marketing, we’re not just trying to reach a higher number of impressions on your ads each month. Instead, we’re looking to […]

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