This Hispanic Heritage Month, we’ve gathered some data showing you where this audience searches and engages with content. There’s never a one-size-fits-all strategy for content distribution, so take the time, first, to understand where your specific audience is spending its time online and, next, to ensure your content is transcreated to provide relevant messaging and overall end-to-end-experience.
For the fifth time since 2015, Inc. Magazine announces that MHP/Team SI, a full-service, data-driven marketing agency based in Little Rock, Arkansas, has been ranked in its 2021 list of 5,000 fastest-growing companies across the nation. The agency was listed as number 2,285 in this prestigious ranking of the nation’s fastest-growing private companies. The list […]
Lannie Byrd, chief operating officer at MHP/Team SI, discusses the latest news from Google announcing the delay of removing third-party cookie tracking. We keep bringing you updates on the latest on what’s going on with marketing, and specifically, we’ve had a lot of conversations about user identity and third-party cookies, and Google and Apple and […]
MHP/Team SI has hired Ashley Capel as its operations director. Capel will work closely with Lannie Byrd, chief operating officer to identify and execute various internal initiatives. Utilizing her skills in financial analysis, organizational design, training and operations management, Capel is responsible for innovating agency processes, procedures and training. “Our agency is committed to giving […]
MHP/Team SI received three Silver Anvils and an Award of Excellence at the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, the most prestigious PR award at the national level. On June 10, public relations professionals from across the nation gathered virtually to celebrate PRSA’s annual award ceremony to recognize innovative and strategic […]
Andrew Levenson, director of growth at MHP/Team SI discusses the latest data privacy update that may impact your advertising. Google has announced that Google Play will follow Apple’s privacy measures and will be changing how they handle the unique device identifier that allows markets to track users between apps. As you may know, in late […]
Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI, has been selected as an honoree in the Leader category of the Ragan’s Top Women in Communications Awards, Class of 2021. With this distinction, she joins a global list of women who are advancing the public relations industry, inspiring their coworkers and peers and mentoring future generations of communications leaders.
The TraDigital™ Experts at MHP/Team SI discuss Google Core Web Vitals, answer your FAQs, and talk about how we are testing our clients’ sites. Whitney Burgess, Vice President of Marketing & Strategy, sat down with Director of Analytics John Morgan and Director of WordPress Development Steve Coplan, some of our TraDigital™ experts at MHP/Team SI, […]
Lannie Byrd, Chief Operating Officer at MHP/Team SI discusses the latest Apple iOS 14 update and its impact on advertisers. Apple rolled out its newest operating system, which includes the tech giant’s biggest privacy update ever. The update will require Apple users to opt-in for web and app activity tracking. That includes apps, like Chrome, […]