Reaching the B2B C-suite
Marketing business-to-business (B2B) can be daunting for many businesses because the decision-making process is longer and more expensive, and getting in front of the busy C-suite is challenging.
Luckily, at the MHP/Team SI marketing agency, we are experts at understanding how to effectively reach the C-suite where they live, work and play.
We rely on the inbound marketing approach – using content and distribution channels to move users through the marketing funnel to action. The difference between inbound and outbound marketing is that, instead of in-your-face “buy our widget at rock-bottom prices” messaging, we create content to draw users in through their journey as buyers – moving them from the awareness phase, to interest, then to consideration, and finally to action.